This assignment has been something I have been working on for the past couple of months. I struggled a lot with this whole process. We had to make a brand that represented us as a person and also as an artist. There were multiple different steps to this process.

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During the discover phase we were asked to come up with three different words that described who we were. After we figured that out, we had to decide on a typeface that fit those three words. After a typeface was chosen we were asked to create an icon that showed who we were. Those parts were easy for me.

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When it came to the design part is when i struggled. We were asked to create a full brand, including a business card, an envelope, a thank you card, a portfolio cover and display page, a resume, a letterhead, and a bio. Putting all this together was very challenging for me. I started out with a coffee design and for some reason just didn’t feel like it was me. So I changed it to a very delicate watercolor pattern.

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When I showed my teacher she too thought that the watercolor suited me a lot more than the coffee idea. I played with some placement and moved things around multiple times, trying to make it perfect.

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Once everything was in place, I rearranged the items of my brand on an 11in x 17in board for presentation. I’m glad I finally was able to find something that represented me as a person and an artist, This assignment really helped me to see who I am.

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