This assignment has been something I have been working on for the past couple of months. I struggled a lot with this whole process. We had to make a brand that represented us as a person and also as an artist. There were multiple different steps to this process.
During the discover phase we were asked to come up with three different words that described who we were. After we figured that out, we had to decide on a typeface that fit those three words. After a typeface was chosen we were asked to create an icon that showed who we were. Those parts were easy for me.
When it came to the design part is when i struggled. We were asked to create a full brand, including a business card, an envelope, a thank you card, a portfolio cover and display page, a resume, a letterhead, and a bio. Putting all this together was very challenging for me. I started out with a coffee design and for some reason just didn’t feel like it was me. So I changed it to a very delicate watercolor pattern.
When I showed my teacher she too thought that the watercolor suited me a lot more than the coffee idea. I played with some placement and moved things around multiple times, trying to make it perfect.
Once everything was in place, I rearranged the items of my brand on an 11in x 17in board for presentation. I’m glad I finally was able to find something that represented me as a person and an artist, This assignment really helped me to see who I am.